Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The good news first: your site is well built, it ranks number one for your own name, and your 4.9 rating and SEAI registration are on show where they should be. The catch is that about four out of every five visits from Google are people already searching for Efficient Renewables. The two biggest solar searches in the country, the ones a homeowner types when they don't yet know who to call, sit on page three and page eight for you. And the reason is on the homepage: it has almost no words on it for Google to read. It's all detailed below, with what to do about each one.
Your site shows up for 44 searches and brings in about 232 visits a month, which is more than most installers manage. But 183 of those visits, close to four in five, come from people typing "efficient renewables", your own name. You rank first for that, and for Donegal, and for the technical searches. It's the plain, general searches, where someone who has never heard of you is looking, that sit too far back. Here's what that looks like search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| efficient renewables | 390 | 1st. This is your own name, and it brings most of your visits. | 1st |
| thermodynamic solar panels | 170 | 3rd. Your page for it does the job. | 3rd |
| solar panels donegal | 170 | 5th, on page one. | 5th |
| solar panels for home | 1,300 | 29th. The biggest solar search there is, on page three. | 29th |
| solar panels for schools | 590 | 71st. You have a page for it, but it sits on page eight. | 71st |
| solar energy near me | 140 | 12th, just off page one. | 12th |
The pattern is a good problem to have. Everything that depends on your reputation is working: your name, your county, your specialist services. What isn't working is the top of the funnel, the broad searches that a stranger types first. "Solar panels for home" alone is 1,300 people a month, more than every other search in this report put together, and you're on the third page of it.
This is not a design problem and it is not a trust problem. Your 4.9 rating, your SEAI registration and your Trustpilot are all on the homepage already, which is more than most installers manage. This is content aimed at the searches, steady monthly work putting real words on the pages the big searches can land on. That is the missing half.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here is the sum in its plain parts. The solar searches in this report that you don't yet win, "solar panels for home" at 1,300, "solar panels for schools" at 590, "solar energy near me" at 140, add up to around 2,000 people a month, and almost none of them reach you today because you sit on page three or worse. These are people who don't know your name yet, which is exactly the audience your current traffic is missing. You know how many of those searches turn into a job, and what a home solar job in Donegal is worth to you. That is the sum worth doing on your side.
Your keyword count slipped a little over the last month. A site that leans this hard on its own name is fine while the reputation holds, but it leaves the broad searches wide open, and that is exactly the ground a newer installer targets first. The pages that would catch those searches already exist. It costs far less to aim them now than to build that visibility from nothing later.